"Create like a god, command like a king and work like a slave"
It's with these words of advice that Garage.com CEO Guy Kawaskaki sometimes likes to send young executives off into battle, something Apple computer's former chief evangelist has been doing with increasing frequency these days. Kawasaki is fond of such sayings.
Another of his favorites, "Eat Like a Bird, Poop like an Elephant, Think Digital, Act Analog and Don't Ask People to Do Something You Wouldn't", begins to capture the flavor of a man who has made a career of speaking his mind.
The guy who helped make the Macintosh a household name is in the news again - at the head of a company playing matchmaker for internet start ups and venture capitalists.
Garage.com, the name itself a reference to the humble origins of many Silicon Valley companies, has already established itself as one of the first places entrepreneurs look for funding online. The company is unusual in that it conducts most of the initial screening process online. If a business plan makes it through the inital rounds of scrutiny candidates are invited in for a talk.
Anybody can apply at the Garage.com web site. But don't count on seeing the money any time soon - the company reportedly receives fifty business plans a day. In the past year over ten thousand plans have been submited. Of those, just sixty were selected.
Among Internet Industry Insiders, Kawaskaki is probably best known for his unconventional thinking. There's thinking outside of the box. And then there's Kawasaki.
His advice to young entrepeneurs looking to get involved in the Internet business?
Stay clear of the big money early on. Counterintuitive?
Too much funding early on can ruin a promising business, he argues. A company that learns to operate on a shoestring in the early going is prepared for the challenges of handling a growing business. Businesses that start out with all the goodies - lavish office space, the best equipment, the first class air-tickets, are often lulled into a false sense of security.
Food for thought.
Head out to the Garage.